Fathers That Execute
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Glossary

The Floor

The floor is the minimum version of a man's standard, defined in advance for hard weeks: the walk shortened but taken, the scorecard kept even if the entry is ugly, the wake time held.

The Floor, in the system

Hard stretches are survived at the floor, not at the ceiling. A man who keeps a floor for six brutal weeks returns to full standard in days; a man who abandons everything restarts from belief zero. The floor gets defined while things are calm, so it exists when they aren't.

TERM: THE GLOSSARY · THE SYSTEM: THE 90-DAY EXECUTION INTENSIVE

The 90-Day Execution Intensive

Ninety days. One standard.

The 90-Day Execution Intensive is Frankie J coaching five fathers personally — a written plan, weekly private calls, and a scorecard that doesn't lie. $3,000, or three payments of $1,000. Five founding spots. When they're gone, they're gone.